SEO or Search Engine Optimization is the process of strategically creating content that will both appeal to your site’s visitors and to search engines. We analyze your site’s existing content for valuable keywords that people search for and compare it to current search trends. We will even compare your content to your competitor’s keyword content in order to give you a competitive edge. We use an all “white-hat” and hands-on approach to make your site more friendly to search engines and bring your website to the top of search results.

SEM or Search Engine Marketing refers to paid-search advertising. While SEO can introduce a fresh searcher to your content for the first time, SEM can take a searcher directly to a promoted page or product. SEM is a conversion driver- taking a visitor exactly where you want them to go. Pay-per-click advertising uses our keyword and competitor analysis to get the best bang for your buck.

SEO and SEM are both very important parts to any website’s online presence. SEO is a great low cost way to introduce your content to the web at the expense of search trend fluctuations, while SEM can sometimes be a costly way to guarantee that real people see your freshest content. However, using both strategies simultaneously offers better return on investment in SEM campaigns and helps garner traffic which boosts a site’s SEO profile. Contact us to get a free consultation to see what makes sense for you.